A smaller slice of the Pie.

I am a small business owner with lots of passion and determination to create my own little niche. I have a beautiful connection with stones,where I take the rough rock and turn it into fine jewellery, in other words I fossick for the stone, cut, carve and polish (A Lapidarist),then transforming it into jewelry.
One of the lessons that I learned along the way with marketing, is not to try and tackle the whole industry head on, aim for a smaller section of the industry and try to dominate that, hence the saying “smaller slice of the pie”.
My personal experience with this was that my business was jewelry, a very large pie, so I when after the smaller slices, Handmade Designer Jewellery and Bridal Jewellery…A Bridal Collection being the ultimate goal that I would like to achieve for myself at a professional level.
So when you first start out marketing your product, have a look and see if you can aim at a smaller part of the market.
Louise from www.rocksrevealed.com

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Posted in Information - March 5th, 2010. Tags: , , ,



2 Comments to “A smaller slice of the Pie.”

  1. Handmade Designer Jewelry Says:
    3 de April, 2010 at 9:08 pm

    Great advice. Another thing to consider is price points and retail vs. wholesale, or pusuing both.

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